Behind the Scenes of Hoops


An early look at the making of the next Coldwell Banker Ad Campaign we call “Hoops”.


Hoops and home have always gone together. In this early look at the making of our ad campaign we’re calling “Hoops” – you’ll learn about this heartwarming and nostalgic story involving a family moving to a new neighborhood and the Coldwell Banker agent who helped make the transition easier for one kid.


Check out our commercial Hoops below.

Senior Manager, Consumer Engagement at Coldwell Banker Real Estate LLC. In his role he works on all national TV and online advertising initiatives, heads the brands’ internal video production as well as a slew of other projects. He’s held other roles within the Marketing Department ranging from Previews & Product Development to the day to day management of the redesign. Besides being a marketer, Gustavo is a musician, writer, film & TV buff, avid sports fan, cereal aficionado, traveler, Tumblr and Tweeter.

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