Who is the Only Real Estate Brand with Smart Home Specialists?


Hint: It’s also the real estate brand that helped define a smart home.


Smart homes aren’t the future of real estate. They’re the present. So why aren’t more real estate brands, companies, offices and agents doing more about understanding how smart homes are shaping today’s buyers, homes for sale and even home prices? 

Simple answer? They aren’t Coldwell Banker.

We’re not new to the smart home game. We’ve actually helped determine the rules. Coldwell Banker has worked with technology site, CNET, to define what a smart home is so that everyone with a programmable thermostat doesn’t promote their house as a smart home. We’ve helped shape the smart home marketplace at the Consumer Electronics Show to make sure our agents and their customers know about smart home trends and how they can potentially impact the price of their homes for sale. We’ve done research. We’ve created a smart home staging kit. We’re also the only real estate brand to have smart home certified agents and listings.

When it comes to smart home, you could say that Coldwell Banker is pretty smart. To find a smart home near you or contact one of our smart home certified agents, visit coldwellbanker.com/smarthome.

Husband. Father. Socializer. Mets Lifer. TV Aficionado. Consumer Engager.

David Marine is the Senior Vice President of Marketing for Coldwell Banker where he oversees the brand’s marketing efforts and content strategy including acting as managing editor for the Coldwell Banker blog and heading up video production efforts. While SVP by day, David runs a three ring circus at night as he is the father of 4 boys. He also happens to be married to Wonder Woman. True story.

Subscribe to Blue Matter and get the latest updates

1 Comment

  1. Trystin Sova
    May 1, 2017

    Hi David,

    I work with Travis Leo of Residential Systems, Inc., one of Colorado’s leading providers of smart home technologies. I’ve been tracking Coldwell Banker’s emphasis on smart home technologies including the work with CNET, and the Coldwell Banker smart home education curriculum hosted in partnership with CEDIA. We’d love to get involved! Is there a central office or department guiding the efforts? Or, do you have any Coldwell Banker associates in the Denver area who have gone through the program? Please let us know if there is someone we can reach out to.

    Thank you!


Leave a Reply